00:00
00:00
Plaid Effects
2026

Plaid Effects '26

Bringing Plaid's digital-first brand to life for its first-ever in-person keynote

New York City

05/21/2026

  • Experiential
  • Event Production
  • Keynote
  • Interactive
  • Projection Mapping

To launch its first-ever in-person keynote in 2026, Plaid partnered with Mantis and Entropico to transform the iconic Cipriani 25 Broadway into an immersive expression of the Plaid brand. Mantis designed the physical space and produced the event from the ground up, bringing Plaid's digital-first identity into the physical world at architectural scale.

Guests experienced the keynote from a custom-designed main stage, uncovered hidden fraud in an interactive UV detection game, and created one-of-a-kind spiral art prints using a larger-than-life custom Spirograph machine. Throughout the venue, projection-mapped brand visuals climbed the cathedral ceilings, bringing Entropico's motion work to life at architectural scale.

From concept through execution, Mantis led every aspect of the production, bringing Plaid's brand to life across every touchpoint.

Built to Hold the Room

An impactful stage designed to meet the scale of Cipriani’s iconic arches without competing with them.

Plaid, Put in Motion

A custom-built, oversized Spirograph turned Plaid’s visual language into something guests could create, play with, and take home.

History, Projected

We projection-mapped Plaid’s animated historical figures across Cipriani’s soaring architecture, extending the keynote content beyond the screen and into the building itself.

Reveal the Fraudster

We turned one of Plaid’s core offerings into a playful physical interaction, using UV light to uncover hidden fraud hiding in plain sight.

Plaid Effects '26

Core Credits

  • Plaid Team

    • Lead Event Marketer

      MacKenzie Sands-Price

    • Creative Director

      Gabbi Sanchez Mallona

    • Brand & Content

      Cody Fisher

    • Head of Creative

      Linda Eliasen

    • Senior Art Director

      Melanie Eusebio

    • Creative Chief of Staff

      Ellis Yu

  • Mantis Team

    • Executive Producer

      Mark Evans

    • Creative & Design Directors

      Jeff Kardos

      Sallie Falls

    • 3D Architect

      Sallie Falls

    • Fabrication

      The Factory NYC

    • Executive Creative Director

      Adam Romano

    • Senior Producer

      Sophie Kornick

    • Graphic Designers

      Clubbed Form

      Chris Thomas

  • Entropico Team

    • Executive Producer

      Olivia Ravasio

    • Creative Director

      Harri Dunwell

    • Motion Lead

      Toby Garrow

    • Chief Creative Officer

      Joey Hunter

    • Design Director

      Tom Stone

    • Producers

      Farah Jabir

      Jameson Fahy

Up NextShopify DotDev '26